Volkswagen Revives an Iconic Brand Against Tesla, Ford and GM

Volkswagen Revives an Iconic Brand Against Tesla, Ford and GM

Nearly 65 years ago, International Harvester’s manager of engineering told his staff to “design something that would replace the horse.”

The Scout Lead JS

‘A Whole New Idea’

The company had been building trucks and pickups since 1907 and introduced the Travelall, a truck-based station wagon in 1953.

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